Book 1 of the I'm A Coach Not A Marketer Series

I'm ACoach Not A Marketer

How to stop the elephant in the room trampling your coaching business.

Launching October 2026 by Carl Adamson

I'm A Coach Not A Marketer book cover by Carl Adamson

It's not your niche. It's not your pricing. It's not even your confidence.

The #1 reason coaching businesses fail is not knowing how to consistently get clients.

Most coaches are exceptional at coaching. They're just never taught how to get clients. And without a steady stream of clients, even the best coaches don't last.

The Book

Unveil the elephant hiding in your coaching room.

There's an elephant invisibly trampling your business. It uses its weight like an anchor to hold you back, when all you want to do is drive your business forwards, get more clients and see it grow.

The elephant is bigger for coaching business owners than for other entrepreneurs. This book uncovers why: the very human root cause of why coaching businesses fail, and what stops us taking the right action, even when we know what that action should be.

Have no doubt, the elephant is a master of disguise. Despite its size, it is nimble and light-footed. It blocks your way whenever a new door of opportunity opens, casting a shadow so you never even know the door was there.

If you want to run a successful coaching or consultancy business, read this book before your competitors do!

What this book will do for you

Name the real problem

See the elephant for what it is: the hidden, very human reason your coaching business isn't getting the clients it deserves.

Understand why you hold back

Discover what prevents you from taking the right action, even when you already know what that action should be.

Open the doors of opportunity

Spot the opportunities the elephant has been hiding, and walk through them to more clients and a business that flourishes.

Carl Adamson
About The Author

Carl Adamson

Carl is an award-winning Business Growth and Leadership Coach and international bestselling author, with over 30 years of experience across some of the world's most demanding industries.

In his work with coaches, this fundamental problem comes up every single time. It's so fundamental that once the book is launched, every one of his clients will read it and act on it BEFORE they do anything else. Because without fixing this first, nothing else works.

30+Years experience
4Books in the series
Before Launch Day

Get a FREE chapter before anyone else

Enter your details and I'll send you a FREE preview chapter of I'm A Coach Not A Marketer straight to your inbox before the book is launched.

The book launches alongside a coaching programme designed to transform the way you attract clients. Spots will be limited. The window will be short.

You'll also join the mailing list. Unsubscribe anytime. No spam, ever.

I'm A Coach Not A Marketer

© 2026 Carl Adamson. All rights reserved. Privacy Policy